In Vogue – From Blogs to Books
Books by bloggers are becoming a cultural phenomenon and a trend, and so is populist writing. Any blogger with a blog that will entertain and amuse the public has a chance to get a book deal. The appeal of a blogger’s personality and the passion for a subject becomes an attractive force for publishing houses looking for long-term commitments and sustained zeal. Aspiring authors are even coming out with e-books that can be downloaded from their websites and blogs. (I am reminded of Paulo Coelho’s web-based marketing wherein he releases some chapters of his forthcoming publications on his website, and regularly contributes small pieces of writing on the online newsletter – Warrior of the Light.) Today, such marketing concepts are being well-utilized by the tech-savvy, young and ambitious Indian writers!


